UX Club, UW-Madison

Madison Public Market Collaboration

UX Club x Madison Public Market — Spring 2025

Project Overview

Madison Public Market is one of the most anticipated community spaces in the city's history. Before it opens its doors, it needs a digital front door that matches the excitement. We're partnering with MPM's project team to redesign their website from the ground up — bringing student-led UX research, strategy, and design to a real-world launch.

The Challenge

MPM's current site doesn't reflect what the Market is becoming. Navigation is unclear, merchant visibility is low, and first-time visitors can't quickly find what they need. Our job is to change that.

What We're Building

A research-backed, interactive prototype of the redesigned MPM website, covering five core sections: Home, About, Events, Merchants, and Get Involved. Alongside the prototype, we're delivering a WordPress implementation guide so the MPM team can bring it to life.

Our Process

We follow Nielsen Norman Group's Design Thinking framework across six structured sessions:

Empathize / Define / Ideate / Prototype / Test / Showcase

Each session builds on the last — from stakeholder interviews and heuristic evaluation, to lo-fi sketches, to a polished, interactive Figma prototype.

Timeline

Feb 19 – Empathize

Mar 5 – Define

Mar 19 – Ideate

Apr 16 – Prototype Build

Apr 23 – Test and Iterate

Apr 30 – Final Showcase, Morgridge Hall

Final Showcase

Join us on April 30 at Morgridge Hall to see the team present their research findings, design recommendations, and a live prototype demo. Open to the public.

Team

This project is led by UX Club, with a cross-functional student team spanning research, design, mapping, and coordination.

CTA's

CTA button: View the Prototype (links to Figma once live) Secondary CTA: Learn About UX Club