Priority
UX Club x Priority — Fall 2026
Project Overview
This fall, we'll be partnering with Priority, a digital planner that started here on campus. It pulls in a student's calendars, tasks, habits, and accountability groups into one place. It takes in events from Google, Canvas, and Outlook, and lets users drag tasks and habit straight onto their day.
The Challenge
Priority is trying to combine a calendar, a to-do list, habit tracking, and social accountability in one system. Each piece has its own mental model which can overwhelm users.
Our Process
We follow Nielsen Norman Group's Design Thinking framework across six structured sessions:
Empathize / Define / Ideate / Prototype / Test / Showcase
Final Showcase
Join us at the end of the semester at Morgridge Hall to see the team present their research findings, design recommendations, and a live prototype demo. Open to the public!
Team
This project is led by UX Club, with a cross-functional student team spanning research, design, mapping, and coordination.
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